Aussewa is a dedicated platform aimed at supporting Nepali residents in Australia by offering a range of services tailored to their needs. The platform makes it easy to transfer money from Australia to Nepal, allowing families to support each other across borders. Aussewa also provides assistance with navigating the Australian tax system, ensuring users can file their tax returns with ease. In addition, the platform helps clients find the right health insurance providers, ensuring they have access to necessary coverage. Beyond financial and health services, Aussewa connects users to job and accommodation opportunities, making it easier to find employment and housing in Australia. By offering these comprehensive services, Aussewa helps the Nepali community settle, thrive, and maintain strong ties with their home country.
Client
Aussewa
Category
Website design , Ui Design , app Development, Webapp development, Social Media management and marketing
Delivered
April 2022
View the Live Website
The Aussewa website exemplifies purposeful minimalism, serving as an effective gateway to their mobile applications. It utilizes a simple yet impactful design language to present a compelling case for joining the mobile platform. The mobile platform itself innovatively combines social media functionality with money transfer capabilities, creating a unique hybrid solution for users. It consists of a well-designed UI that stays consistent with the design language of the website, ensuring brand coherence across all digital touchpoints. The platform is intuitive to browse and eliminates traditional learning curves, making it accessible to users of all technical abilities.
How we did it.
We approached app development from the perspective of a potential user, conducting extensive testing to optimize all features and menus according to how the average user may elect to use the app. This user-centric approach informed everything from button placement to navigation flow, ensuring intuitive functionality. The UI is functional and fast without compromising aesthetics, utilizing modern design principles and efficient coding practices to ensure smooth performance. The website was developed with a clear singular purpose: to drive app downloads. To that end, the website acts as a sophisticated billboard for the app, containing no additional features bar a link to a site comparing Australian health covering companies and a link to events conducted by Aussewa. This focused approach helps maintain clear user direction and improves conversion rates.
Furthermore, to establish a strong online presence, several social media pages were created and strategically managed. The content used on the social media platforms is carefully coordinated and primarily covers events and offers on the app, maintaining consistent messaging across all channels. We developed a content calendar that balances promotional content with engaging community updates, ensuring regular and relevant communication with the target audience. Analytics tools were implemented to track engagement and optimize content strategy accordingly.
What we did for Huba
We helped Aussewa create a strong brand identity online through comprehensive digital strategy, encompassing website development and social media marketing. The brand identity was carefully crafted to reflect Aussewa’s unique position as a hybrid platform, combining financial services with social connectivity. We designed and developed the app with a focus on user experience, ensuring that users can access all potential features with minimal hassle. The development process included multiple rounds of testing and refinement to optimize performance and user satisfaction.
The app’s architecture was designed to handle both social interactions and financial transactions securely and efficiently. We implemented robust security measures to protect user data and financial information while maintaining the app’s smooth performance. Regular updates and maintenance ensure the platform continues to meet user needs and industry standards.
Results &
Conclusion
The Aussewa project represents a successful integration of purposeful web design, innovative app development, and strategic social media management. By focusing on user experience and maintaining a clear vision of the platform’s purpose, we’ve created a digital ecosystem that effectively serves both the social and financial needs of its users. The minimalist website design, coupled with the feature-rich mobile application, demonstrates how simplicity and functionality can work together to create an engaging user experience. Through careful attention to brand consistency and user needs, we’ve helped Aussewa establish a strong digital presence that positions them uniquely in the market. The success of this project shows how a focused approach to digital development, combined with strategic marketing efforts, can create a platform that truly serves its users while building a strong, recognizable brand in the digital space.
