Huba is a premium, Nepali fashion brand that makes high quality, Nepal made clothing. They have managed to become a disruptive entity in the Nepali fashion industry with their unique and modern marketing and products. Huba has made a significant impact in the Nepali fashion market since its launch in 2021. Co-founded by Ankit Shrestha and Ashim Udas, Huba aims to provide stylish, functional, and affordable clothing options that resonate with the diverse stories of its customers. The brand’s mission statement, “a style for every story,” reflects its commitment to catering to various tastes while ensuring accessibility.
Client
Huba
Category
Website Design , custom software development , marketing
Delivered
April 2022
View the Live Website
The Huba Nepal website, from the very beginning, reflects the brand and their intended image in popular culture. The website is Minimal, bold, and lets several marketing materials take the center stage when pitching their products. The focus on boldness remains consistent throughout the landing page with the use of high quality images and videos to illustrate the different collections Huba offers and the company’s place in Nepal’s high fashion scene. The product pages continue the same design language and use minimal black-on-white aesthetic to showcase the products on offer.
How we did it.
When designing the website, we kept in mind what the brand image Huba wants to cultivate in the luxury fashion space. We strived towards that end and came up with the concept of bold minimalism, which perfectly aligns with contemporary high-fashion aesthetics. We used this design language everywhere on the website, from the sophisticated typography choices to the careful use of white space that lets each product breathe. A strong focus was put on “Show don’t tell”, as the Huba brand and their products are already quite unique and attention grabbing, so the decision was made to not clutter the webpages too much and let the viewer just see the products. Large, high-quality product photography takes center stage, with minimal text interference, allowing the craftsmanship and design details to speak for themselves. The navigation was designed to be subtle yet intuitive, ensuring that visitors can easily browse collections while maintaining the premium feel of the site. We implemented smooth transitions and subtle animations that enhance the luxury experience without overwhelming the visual aesthetic.
What we did for Huba
The website being built was a part of a push to establish a very clear brand identity linked to high fashion, positioning Huba alongside other luxury brands in the market. We helped cultivate that identity by building the website, custom software, and taking on marketing responsibilities. The custom software includes an inventory management system tailored to fashion retail, with features for tracking seasonal collections and managing product variations. Our marketing strategy encompassed social media management, influencer collaborations, and targeted digital campaigns that reinforce Huba’s premium positioning. We developed a consistent visual language across all digital platforms, ensuring that every touchpoint reflects the brand’s commitment to sophistication and quality. The implementation of an e-commerce solution was carefully designed to provide a seamless shopping experience while maintaining the exclusive feel of the brand. We also integrated analytics tools to track customer behavior and preferences, allowing Huba to make data-driven decisions about their collections and marketing efforts.
Results &
Conclusion
The digital transformation of Huba represents a successful merger of minimalist design principles with functional excellence. Through careful attention to brand positioning and user experience, we’ve created a digital presence that elevates Huba’s status in the high-fashion market. The website serves not just as a sales platform but as a digital showcase that captures the essence of the brand’s artistic vision and commitment to quality. The combination of bold minimalism in design, sophisticated e-commerce functionality, and strategic marketing has helped Huba establish a strong foothold in the competitive luxury fashion space. This comprehensive digital solution provides a solid foundation for Huba’s continued growth while maintaining the exclusivity and elegance that defines their brand identity.
Convertion Rate
Faster than before
Avg Weekly Traffic
Sales Generated
