A big picture slide show in the home page conveys to the user exactly the type of company Stone Select is and the type of products they sell, immediately establishing their brand identity and quality positioning. More high quality images are used in the products section along with an intuitive filter that lets the user browse the many products offered, with options to sort by material, color, size, and price range. Every account has with it a linked wishlist that lets the user track the items they want and any discounts or offers they might have, creating a personalized shopping experience. A temporary list called the “Cart” lets users save the items they would like to buy. This allows them to buy several items at once in a more convenient way, with the ability to review and modify their selections before checkout. Small details such as the small image preview in the left and right arrow icons that show up when you hover have been sprinkled throughout the website that further enhance the visual appeal of the websites. These small details, while minute, add much to the overall user experience, creating a sense of sophistication and attention to detail that matches Stone Select’s premium positioning. The website also features a responsive design that works seamlessly across all devices, ensuring a consistent shopping experience whether customers are browsing on desktop, tablet, or mobile.