Penrite Oil Company is a privately owned Australian lubricants company established in 1926. Headquartered in Melbourne with other major offices in Sydney, Brisbane, Adelaide, Perth and Auckland, New Zealand, Penrite is a titan of industry. Penrite says that they are committed to facilitating a workplace and external environment that meets local and international regulatory requirements. It strives to minimise any environmental impact by reducing emissions and developing safe and sustainable production, packaging, storage, and distribution methodologies.
Client
Penrite
Category
Ecommerce Website
Delivered
April 2022
View the Live Website
The Penrite Oil website, much like the company, is focused on utility and practical functionality. Upon arrival, users are greeted with a search function that allows them to quickly find products compatible with their specific vehicle. Once a vehicle is selected, a detailed list of products tailored to that model is presented, making the shopping experience seamless and efficient. The website’s design exudes a rugged charm, reflecting the robust, no-nonsense quality of Penrite’s products and further strengthening the brand image. Additionally, a forum page provides passionate users with a space to discuss various topics related to Penrite products, share tips, and connect with fellow enthusiasts. This community aspect not only enhances user engagement but also reinforces Penrite’s reputation as a trusted authority in vehicle maintenance.
How we did it.
We analysed the company’s brand image and designed the website to reflect it. The rugged aesthetic provided by the striking yellow font on a black background is a deliberate choice to appeal to the type of customers penrite has, those who value durability, performance, and no-nonsense solutions.
The search function was made as fast and intuitive as possible while also being incredibly useful. This streamlined experience means the average user might never need to use any other feature on the website. Of course, this does not mean other features do not exist, the website offers a range of options, including several filters and product selectors to help customers choose the best products for their vehicles.
The community section was also integrated with the intent of further assisting customers by providing a space for discussions, tips, and support among Penrite enthusiasts. The website also includes several guides that can help customers perform DIY fixes on their vehicles, making it a comprehensive resource for Penrite users.
What we did for Penrite
Penrite is an old, established leader in the market. It already had a very strong trust and brand image amongst the enthusiasts. What we did was expand their reach to the average consumer. The strong focus on accessibility has made the very difficult to navigate world of vehicle maintenance easy to understand for everyone. We made the product search feature as easy to understand and beginner friendly as possible. Furthermore, the guides and community forums further help the customer pick what product fits best for them.
Penrite is a 90+ year old giant in the industry, the hobbyists already know about the brand and have a strong opinion. What we did was help the company expand its reach by giving them a strong digital platform and brand identity. We have helped position penrite as not just a dependable, classic brand but also as innovators of the field that will persevere another 90 years.
Results &
Conclusion
Our collaboration with Penrite was about bridging the gap between tradition and modernity. By creating a digital platform that aligns with Penrite’s established brand identity while enhancing accessibility, we empowered the company to connect with a broader audience. The website, with its user-friendly design, has become a gateway for both enthusiasts and everyday consumers to explore Penrite’s extensive product range.
The features like the product search function, informative guides, and a thriving community forum, have helped solidify Penrite’s reputation as a dependable brand that values its customers. At the same time, we’ve positioned them as forward-thinking innovators ready to meet the needs of the next generation.
Convertion Rate
Faster than before
Avg Weekly Traffic
Sales Generated
